Author Archives: Admin

Predictive modeling uses analytics to create a statistical model to access how likely a customer is to exhibit a specific behavior in the future. Predictive analytics are important as they help in data mining that is connected with forecasting, patterns, … Continue reading →

Email Marketing- Social, Mobile and Local Social and mobile marketing are not the only channels to consider for marketing. In fact, in 2012, businesses will not only have to have a mobile/social/local strategy, but also be able to focus their … Continue reading →

According to Forrester Research, display advertising dollars will represent 36 percent of overall interactive marketing by 2016. In 2012, marketers have shifted to targeting and personalizing ads based on the individual user’s profile data. Using display advertising in news ways … Continue reading →

QR Codes, the QR stands for Quick Response, consists of a pixelated image that contains a code for a specific website address (URL). When you scan the code with your smartphone it is translated through the use of an app, … Continue reading →

Content marketing is the art of using information to communicate with your customers and prospects without selling to them. Instead of just spewing out the traditional sales pitch, you can use engaging content to deliver useful information to the reader, … Continue reading →

As a business owner, you are very likely aware of the benefits of blogging and publishing helpful content on a regular basis. Keeping your clients updated and interested allows you to rank well for relevant search keywords, resulting in more … Continue reading →

A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. Consumers simply text a mobile keyword to a publicized 5 or 6-digit short code number to receive additional information, special promotions, or to join your … Continue reading →

Smartphones continue to be one of the hottest consumer electronics products in the market, in fact one out of every three mobiles phones shipped worldwide was a smartphone,” said Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and … Continue reading →

The marketing landscape has been projected to evolve in several significant ways for 2012. By executing practical and very effective mediums to manage the emerging technologies, companies can produce better results for their businesses, through increased targeted relevancy and engagement … Continue reading →

The best way to understand and communicate with your clients and speak your company’s message is to be cognizant of their preferences, and to what is most convenient for them. Companies such as AccurateLeads.com points out, that consumers pay attention … Continue reading →