Category Archives: Direct Marketing Tips

Advantages to purchasing Data from a Mailing List Broker…

Many people have the mindset that going directly to the source for anything is the best solution. In some instances that may be true, but in Direct Mail Marketing, it can be more cost effective to use a mailing list … Continue reading

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Oxford University Video Library on Marketing Research…

Video clips of Nigel Bradley presenting. Recorded by MMC Learning. Chapter 1 – Introduction 1.1. What is the nature and purpose of marketing research? 1.2. The History of Marketing Research 1.3. The Structure of the Industy Summary 1.4. The Different … Continue reading

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5 tips for adding members to your list online

Here are five tips for building your opt-in list, in no particular order: 1) Free Newsletter -­ Offering a free newsletter from your website is one of the most common, and effective ways to build an opt-in list. It is … Continue reading

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