Customer Profile

In order to create effective marketing campaigns, you must first understand what your current customers look like.  Natimark will analyze your ideal customer profile and uncover consumer segments that will improve your customer acquisition and retention efforts.  Our Approach uses empirical evidence contained in your customer database to identify:

  • Traits of buyers who use specific services,
  • Target audience or segment(s) that are unique in composition of age, income, home ownership, etc., and
  • Services that are appropriately marketed together.

We apply the findings to develop the target audience and segments with look-a-like prospects and then create campaigns for the customer base gaps as identified in the profile. The result is the ability to develop messages and images that are relevant and more personal thereby increasing conversion rates.

PDF Click here to see a sample Customer Profile Report