Lift Charts
Lift charts demonstrate the predicted effectiveness of modeling. The “flat” or random line (dark-dashed line) indicates the expected penetration of business-as-usual.
Customer Insights for Targeted Marketing
Lift charts show how well your predictive models outperform random targeting. The steep curve highlights high-response segments, maximizing ROI. Target top-performing prospects to reduce costs or boost conversions. Avoid low-performing segments and focus your efforts where it matters most.
