Natimark’s Modeling and Analytical tools provide our customers with business intelligence that is easy to understand and apply, without a degree in statistics. From Customer Profiling to Predictive Modeling, with Geo-targeting and customer mapping included, our proprietary system delivers these results:

• Improved targeting,
• Increased conversions, and
• Reduced direct marketing costs.

Predictive Modeling is used to predict behaviors simulated by a marketing contact using information available in your marketing database. Some basic applications include:

• Best Customer – increase customer lifetime value by identifying who is the best customer and who has the most upside.
• Customer Cloning – identify the traits of your top customers and find prospects that resemble them.
• Lost Customers – regain customers whose patronage has dropped dramatically or totally lapsed.

Let our proprietary modeling technology identify your best prospects in a matter of minutes. Modeling gives you the ability to quickly identify and execute a highly targeted marketing campaign without knowing anything about modeling or analytics. We provide you with a scored (ranked) list of prospects that resembles your best customers; this list is ready to be utilized in your marketing campaigns.

What is your effective market reach – local, regional, national??

Once you’ve uploaded your customer data to our secure servers, you can use our mapping and modeling tools to:

• Clearly see where your Customers are located,
• Identify clusters of your Customers in certain neighborhoods or regions
• Identify “pockets” of geography where you have very little or no penetration,
• Decide if you should reorganize your sales force or your locations to better serve your customers or expand your business.