Lift charts demonstrate the predicted effectiveness of modeling. The “flat” or random line (dark-dashed line) indicates the expected penetration of business-as-usual. The steep (green) line indicates expected penetration from using the ranked list (from the model). In the example below, prospects in the first demi-decile (top 5%) are expected to respond about 3.5 times as frequently as a “random” customer. By utilizing the ranked list, fewer pieces can be mailed (to achieve a certain number of new customers) or more new customers can be found (for a given budget). Conversely, you can learn who your worst prospects are, allowing you to stop expending marketing resources on them.
DISCOVER YOUR PERFECT CUSTOMER DATA LIST
We will work with you to build a data list of qualified lead prospects to target across channels in your upcoming marketing campaign.