big data trends

Active Customer Engagement

Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement. Often times because both ends are so busy, engagements are limited to a few key critical points in time: During a Sale During an Issue During Termination of Contract Of these points of engagement, only Read More

Active Customer Engagement

Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement. Often times because both ends are so busy, engagements are limited to a few key critical points in time: During a Sale During an Issue During...

Increasing Your Opt-Ins

Purchasing a data list of prospective clients is a great way to expand your reach! While we can provide you with the names, we can’t guarantee they will opt-in once you reach out. Our lists are targeted and can be sliced and diced by key metrics like age, nationality,...

New Year’s Greetings

If you are looking for ways to stand out in your direct marketing efforts, you may want to consider something a little different than the traditional holiday greeting. Warm wishes for the New Year will not only differentiate your brand and business but as people plan...

The Importance of “Human Data” on Customer Experience

We see it everywhere – from targeted Facebook ads to commercials on your Pandora. The science of data has come leaps and bounds in the last 5-10 years. What used to be a best guess effort for targeted marketing is now a complex science riddled with algorithms and...

Where to Find Individuals Likely to Make Charitable Donations

Are you a marketing manager, director of fundraising, or telemarketing manager for a non-profit? If so, you know very well the importance of focusing your time and efforts on those most likely to make a charitable donation to your organization. But where do you find...

The Art of Infographics

With information and popular social sites becoming more and more visual, it stands to reason that infographics is a a popular medium that is a creative way to reach the cognitive masses with sometimes not-so-interesting information or statistics. Infographics are easy...

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