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Consumer Data Provider News

  • The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
    Mon, 25 Apr 2016 21:44:00 GMT
    Data from YP corroborates this trend. In a report titled ZigZag: The New Consumer Journey Zeitgeist ... synergy necessary to building a brand. In marketing, the sum is greater than its parts. A good marketing provider will help design a cohesive strategy ...
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  • The Right Data Can Drive Customer Action
    Wed, 06 Apr 2016 11:37:00 GMT
    How marketers can use data to spur ... and behavioral marketing view, the retailer was able to identify the types of messages and information that would drive consumer response. That view also provided insight into the most effective direct marketing ...
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  • ACCC calls for gas market reform
    Mon, 25 Apr 2016 22:58:00 GMT
    The Australian Competition and Consumer Commission (ACCC ... You consent to GSP using and/or disclosing any personal information collected from you for direct marketing purposes, whether collected via telephone, the website, the mobile App or otherwise ...
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  • Alliance Data's Epsilon to Acquire Equifax's Direct Marketing Services Division
    Wed, 02 Jun 2010 01:30:00 GMT
    ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has reached a definitive agreement to acquire the Direct Marketing Services (DMS) division of Equifax, Inc. Equifax's DMS division ...
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:41:10 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] Ultimately, the world of direct-to-consumer advertising ...
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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  • SourceLink Hires David Funsten as Vice President of Financial Services Strategy
    Wed, 30 Mar 2016 01:22:26 GMT
    Funsten joins SourceLink with 25 years direct marketing experience, specifically focused on bank and consumer ... solutions provider, announces the addition of David Funsten as SourceLink?s Vice President of Financial Services Strategy.
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  • Company Overview of First Data Solutions L.L.C.
    Fri, 22 Apr 2016 15:11:00 GMT
    First Data Solutions L.L.C. is a provider of consumer and public record information ... packaged goods, and other direct marketing industries. The company is based in Omaha, Nebraska. First Data So...
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:05:30 GMT
    Photograph: Daniel Allan/Photographer's Choice Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer ? or is that just hype, soon to ...
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