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Consumer Data Provider News

  • Marketing Groups Applaud Senate Vote That Could Let ISPs Sell Consumer Data Without Consent
    Thu, 23 Mar 2017 13:20:14 GMT
    The United State Senate voted today to repeal regulations that forbade an internet service provider from selling users ... The Verge reported. The Data & Marketing Association (DMA, formerly the Direct Marketing Association) was quick to applaud the ...
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  • Clayton, Dubilier & Rice to Acquire Leading Provider of Direct-to-Consumer Sales and Marketing Solutions for Leading Insurance Carriers
    Thu, 09 Jun 2016 06:00:00 GMT
    NEW YORK, June 9, 2016 /PRNewswire/ -- Clayton, Dubilier & Rice announced an agreement today under which CD&R-managed funds will acquire TRANZACT, the leading provider of comprehensive, direct-to-consumer ... digital, data and direct marketing solutions ...
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  • Are you ready for GDPR, Europe?s upcoming data privacy requirements?
    Mon, 22 May 2017 06:25:00 GMT
    The interesting thing about this new regulation is, it?s not about marketing per se. They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. It?s about consumer ... agency or data services provider.
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  • Big Strength Behind Email Marketing Continues
    Thu, 25 May 2017 02:33:00 GMT
    Why is email marketing still so relevant today? It starts with the ROI. ?One of the strongest arguments in favor of email is its ROI, which remains the highest of any direct marketing channel. The Direct Marketing Association?s 2015 Response Rate ...
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  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:29 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently got competitors from the data on-boarding ... as a technology provider to enable them to provide a holistic cross-device view of the consumer to their clients."
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  • New study: Cards and payments in Bahrain's market forecast to 2022
    Sun, 28 May 2017 07:12:00 GMT
    Furthermore, mobile payment provider Fortumo launched direct ... association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Mon, 28 Oct 2013 17:00:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • Alliance Data's Epsilon Business Expands Long-Standing Relationship With KeyBank; Named Agency Of Record For Customer Relationship Management
    Tue, 02 May 2017 00:30:00 GMT
    Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association ... provider of data-driven marketing and loyalty solutions serving large, consumer ...
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  • Are Email Marketing Security Issues Undermining Your Brand?
    Wed, 13 Apr 2011 13:12:36 GMT
    However, from a consumer ... the Direct Marketing Association. With those kind of stats, CIOs, CFOs and COOs shouldn?t underestimate the contribution of the email channel to the customer experience and bottom line. Brands that understand these data ...
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:18:49 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] Ultimately, the world of direct-to-consumer advertising ...
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