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Consumer Data Provider News

  • Study: Data Crucial to Marketing but Expensive to Safeguard
    Mon, 22 Jul 2013 17:00:00 GMT
    Government is bearing down on data brokers and the ... pressuring marketers to ensure the consumer information they collect and store is safe. But that doesn't mean it is. A report commissioned by the Direct Marketing Association reveals that obstacles ...
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  • What to Watch in the Week Ahead and on Monday, April 27
    Fri, 24 Apr 2015 17:54:00 GMT
    The Conference Board is expected to report on Tuesday that consumer ... data, boosted by fewer discounts and lesser marketing. Investors will look out for third-quarter and full year forecast and updates on transformation plans. Avon Products Inc, a direct ...
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  • Data-Driven Marketing Is More Important Than Ever
    Tue, 26 Mar 2013 10:22:00 GMT
    No matter the industry or market share, marketers everywhere are stewards of consumer data. It is our actions and abilities ... member relations and chief listening officer at the Direct Marketing Association. She is a relentless customer advocate ...
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when ... United States, the Direct Marketing Association has ...
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  • Company Overview of First Data Solutions L.L.C.
    Tue, 21 Apr 2015 18:34:00 GMT
    First Data Solutions L.L.C. is a provider of consumer and public record information ... packaged goods, and other direct marketing industries. The company is based in Omaha, Nebraska. First Data So...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    Marketing Lists Direct knows how important and hard it is to find a reputable mailing list broker and mail list company ... Asking the right questions will ensure your data provider creates the perfectly targeted mailing list. It wouldn?t make sense ...
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  • Krebs on Security
    Sun, 07 Dec 2014 22:07:00 GMT
    But when companies that collect and sell sensitive consumer ... this consumer data, which seems precisely the problem. ?The Direct Marketing Association (DMA) estimates that even a narrow definition of a marketing information service provider is likely ...
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  • IWCO Direct Remains at the Forefront of Direct Mail Innovation
    Tue, 03 Mar 2015 04:50:00 GMT
    Digital inkjet technology is allowing marketers to combine consumer data with creative strategies to produce more personal and relevant direct mail offers that are increasing return on marketing investment (ROMI). IWCO Direct, a leading provider of direct ...
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  • Email Still Effective Marketing Tool?
    Wed, 05 Jun 2013 01:00:00 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... 2013.? The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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