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Consumer Data Provider News

  • Selligent Awards Honor Excellence in Omnichannel Relationship Marketing
    Thu, 26 May 2016 06:17:00 GMT
    BRUSSELS, BELGIUM and REDWOOD CITY, CA -- (Marketwired) -- 05/26/16 -- Selligent, the world's leading independent provider of 1-to-1 engagement ... President of the German Direct Marketing Association. "I enjoyed evaluating so many brands that are focusing ...
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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  • Top 5 Privacy Issues Revealed
    Thu, 31 Jan 2013 16:00:00 GMT
    This is a fact of 21st century life: Personal data from Internet searches, email inquiries, credit card payments, mail orders, and any other consumer-to-company ... privacy and security officer at marketing automation provider Eloqua (recently acquired ...
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  • Are Email Marketing Security Issues Undermining Your Brand?
    Wed, 13 Apr 2011 13:12:36 GMT
    In December 2010, CNET reported that email service provider Silverpop was the victim of a similar attack where millions of consumer records were compromised. A year earlier, AWeber Communications experienced a data ... to the Direct Marketing Association.
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:41:10 GMT
    In recent years, prime-time television and mainstream media publications have been inundated with direct-to-consumer ads and marketing materials for prescription ... and can be found in almost any mainstream publication. Data from a 2015 analysis by ...
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:05:30 GMT
    Photograph: Daniel Allan/Photographer's Choice Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer ? or is that just hype, soon to ...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    Marketing Lists Direct knows how important and hard it is to find a reputable mailing list broker ... experienced mailing list broker will answer these questions before even being asked. Asking the right questions will ensure your data provider creates ...
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  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Retailers Risk Potential Email Marketing Backlash
    Thu, 17 Mar 2016 01:00:00 GMT
    A consumer survey from First Insight, the leading provider of ... that spending on email marketing campaigns will continue to increase 20 percent annually, reaching $6.5 billion by 2018. Research from the Direct Marketing Association indicates that for ...
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  • SourceLink Hires David Funsten as Vice President of Financial Services Strategy
    Wed, 30 Mar 2016 01:22:26 GMT
    Funsten joins SourceLink with 25 years direct marketing experience, specifically focused on bank and consumer ... solutions provider, announces the addition of David Funsten as SourceLink?s Vice President of Financial Services Strategy.
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