Natimark Data Lists: Updated records of over 200 million consumers

Natimark Data Lists: Updated records of over 200 million consumers. Our data is fresh, accurate and accessible today! Just call us 866-923-3403 More »

Pricing: We offer our clients the lowest CPM in the industry

Pricing: We offer our clients the lowest CPM in the industry. Call now 866-923-3403 More »

Best Auto Lists: Automotive Mailing Lists

High quality, freshly compiled national data list of consumer vehicle information. Just call us 800-494-4533 More »

DataListo: Hispanic Consumer Mailing Lists

High quality, freshly compiled Hispanic and Latino consumer data. Just call us 800-494-4533 More »

 

Consumer Data Provider News

  • Equifax: what do new data protection regulations mean for retail marketing post Brexit?
    Mon, 25 Jul 2016 04:34:00 GMT
    The Direct Marketing Association (DMA) has drawn attention to what is and is not considered ?personal data? in this instance. A cookie placed by a service provider who knows ... between their company and the consumer. Under the new law, consumers ...
    Read more...
     
  • Clayton, Dubilier & Rice Completes Acquisition of TRANZACT
    Thu, 21 Jul 2016 13:15:00 GMT
    NEW YORK, July 21, 2016 /PRNewswire/ -- Clayton, Dubilier & Rice announced today that it completed the previously announced acquisition of TRANZACT, the leading provider of comprehensive, direct-to-consumer ... digital, data and direct marketing solutions ...
    Read more...
     
  • Study: Data Crucial to Marketing but Expensive to Safeguard
    Mon, 22 Jul 2013 17:00:00 GMT
    Government is bearing down on data brokers and the ... pressuring marketers to ensure the consumer information they collect and store is safe. But that doesn't mean it is. A report commissioned by the Direct Marketing Association reveals that obstacles ...
    Read more...
     
  • Demystifying Big Data | @BigDataExpo #IoT #Cloud #BigData
    Mon, 25 Jul 2016 07:38:00 GMT
    The Dean of the University of San Francisco School of Management, Elizabeth Davis, recently asked me to sit on a Big Data panel at the Direct Sales Association conference ... whether internal to the organization (consumer comments, sales teams notes ...
    Read more...
     
  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
    Read more...
     
  • All Marketing is Direct Marketing: The Evolution of a Revolution
    Wed, 12 Jun 2013 10:30:11 GMT
    To approach any marketing communication today without direct marketing discipline limits a consumer's motivation and options to respond?as well as a marketer's ability to track meaningful response and actionable data. Increasingly, response is no longer ...
    Read more...
     
  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:41:10 GMT
    Data ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] Ultimately, the world of direct-to-consumer advertising ...
    Read more...
     
  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    According to research gathered by the USPS, 98 percent of consumers bring in the mail the day it is delivered; and according to the Direct Marketing Association ... the right questions will ensure your data provider creates the perfectly targeted mailing ...
    Read more...
     
  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:05:30 GMT
    Photograph: Daniel Allan/Photographer's Choice Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer ? or is that just hype, soon to ...
    Read more...
     
  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
    Read more...