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Consumer Data Provider News

  • CroMex NYC: Study Reveals Direct Marketing Worth Exceeds Digital Marketing
    Fri, 18 Jul 2014 00:07:00 GMT
    The study, published by the Direct Marketing Association, an industry group, examined both online and offline direct marketing. It surveyed around 650 companies working in the personal data business ... issue by addressing the consumer one on one, which ...
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  • Alliance Data Acquires ICOM
    Thu, 09 Feb 2006 16:00:00 GMT
    Alliance Data, a Dallas-based provider of transaction ... Meredith Corp., Reader's Digest Association, J.D. Power and Associates and Royal Bank of Canada. The ICOM TargetSource self-reported consumer marketing database has information about 26 million ...
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  • Data integration a must for real-time marketing
    Thu, 30 Jun 2011 17:00:00 GMT
    Yuri Wurmser (Direct Marketing Association ... I'm not sure the provider side of the house can contribute very much in that arena. Direct Marketing News: Is it up to the client? Dunn: I would disagree. When you have consumer data, you are accountable ...
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  • Enabling Data Driven Marketing Worldwide
    Wed, 09 Jul 2014 09:25:15 GMT
    The Direct Marketing Association recently reported that said confidence ... Recently, an agency shared a story with me about their experience with one of the leading data provider in the U.S.?a company with sterling credentials?on behalf of an auto ...
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  • Equifax named as data sponsor of DMA
    Sun, 16 Nov 2008 16:00:00 GMT
    The partnership has been formed as a result of the two organisations's mutual interest in promoting understanding of the scope and power of consumer and business marketing data for direct marketing campaigns. Mike Barnes, DMA's director of marketing and ...
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  • Neolane and DMA?s Survey Reveals Marketing Organizations Struggle to Handle Big Data
    Tue, 15 Jan 2013 05:15:59 GMT
    --(BUSINESS WIRE)--Conversational marketing technology provider Neolane ... the Neolane and DMA Big Data survey, please view the infographic and ?Big Data: Impact on Marketing Organizations? report. About Direct Marketing Association (DMA) The Direct ...
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