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Consumer Data Provider News

  • DMA Moves Against Jargon and Confusion in Cross-Device Measurement
    Fri, 23 Sep 2016 04:05:00 GMT
    Credit: iStock The Direct Marketing Association will introduce a primer of sorts at ... Marketers are increasingly trying to understand whether and when they've reached the same consumer on multiple d...
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  • Neolane and DMA?s Survey Reveals Marketing Organizations Struggle to Handle Big Data
    Mon, 14 Jan 2013 16:00:00 GMT
    --(BUSINESS WIRE)--Conversational marketing technology provider Neolane ... the Neolane and DMA Big Data survey, please view the infographic and ?Big Data: Impact on Marketing Organizations? report. A...
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  • Financial Institutions Use Real-Time Marketing To Drive Sales
    Tue, 15 Jul 2014 03:57:00 GMT
    To better understand cross-industry marketer thoughts on the definition, challenges and opportunities around real-time marketing, Adobe partnered with the Direct Marketing Association ... view of the ...
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  • The Mobile Marketing Association announces the shortlisted entries for the 2018 SMARTIES Awards in India
    Wed, 05 Sep 2018 02:42:00 GMT
    From this list, the winners will be announced on 28th September at the MMA Forum ETBrandEquity | September 05, 2018, 15:00 IST (Thinkstock Photos) The Mobile Marketing Association ... Direct Response ...
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  • Rob Reger Named President of Wiland, Inc. Cooperative Database Division
    Mon, 01 Oct 2018 05:16:00 GMT
    Oct. 1, 2018 /PRNewswire/ -- Wiland, Inc., a provider of intelligence ... An active member of the direct marketing governance community, Mr. Reger has been part of the Data and Marketing Association ( ...
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  • ?One-to-One? Marketing is Dead! A Mutually-Managed Experience Trumps One-Way Personalization
    Tue, 31 Jan 2012 04:09:00 GMT
    According to the Direct Marketing Association, email opt-out rates ... We recently worked with the consumer division of a major bank in the U.S. to implement an uplift modeling solution which helps pr...
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  • High levels of interest: How your data could transform personal finance
    Mon, 07 Dec 2015 03:57:00 GMT
    If our current account is with a different company to our mortgage provider, those services are ... of consumers would like more control over their data according to studies by both the Direct Marketi...
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  • Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void
    Fri, 09 Dec 2016 07:25:00 GMT
    Target Capitalizes on Shopper Data, Collaborates with ... and Blippar (Street Fight) This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with ...
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  • As Data Grows More Valuable, Marketers Seek New Ways to Secure It
    Fri, 23 Oct 2015 16:11:00 GMT
    Data is arguably ... more than 175 million consumer records. So it's not surprising that marketers are more and more vigilant about hackers. At a CMO session during the Association of National Adverti...
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  • ?Dead-tree Medium? No Longer: For Many Marketers, Print Outperforms Digital
    Tue, 18 Mar 2008 17:00:00 GMT
    Yet marketers? use of direct mail and other printed materials is stronger than it?s been in years. Thanks to variable-data printing ... 96 billion letters sent first class. The Direct Marketing Associ...
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