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Consumer Data Provider News

  • Cinsay Launches Snap Marketing to Provide MLM Direct Marketing Distributors with Video Commerce Technology
    Tue, 24 Mar 2015 09:03:00 GMT
    The global market for direct selling continues to grow with sales in the U.S. alone up 3.3% in to over $32.67B (according to the Direct Selling Association ... valuable viewer data to help sales reps fully optimize their marketing efforts.
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  • MBA Careers: Disruptive Marketing Tech Opens Web Of Opportunity
    Wed, 25 Mar 2015 13:38:00 GMT
    A barrage of consumer data, coupled with cutting-edge analytic technologies, makes this possible. But it is easy for marketers to hide behind the data, says Marie Steinthaler, head of marketing and growth at Hopster, a leading provider of digital coupons ...
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  • Data-Driven Marketing Is More Important Than Ever
    Tue, 26 Mar 2013 10:22:00 GMT
    No matter the industry or market share, marketers everywhere are stewards of consumer data. It is our actions and abilities ... member relations and chief listening officer at the Direct Marketing Association. She is a relentless customer advocate ...
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  • Health-Insurance Providers Seek Direct-to-Consumer Connections
    Mon, 13 Feb 2012 07:06:00 GMT
    This "quick pickup" is causing the industry to replace its agent-driven model with a consumer-facing strategy led by direct ... claims data," said Karl Ulfers, VP-consumer solutions at OptumHealth, which was set up as an outbound consumer-marketing unit.
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when ... United States, the Direct Marketing Association has ...
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  • Krebs on Security
    Sun, 07 Dec 2014 22:07:00 GMT
    But when companies that collect and sell sensitive consumer ... this consumer data, which seems precisely the problem. ?The Direct Marketing Association (DMA) estimates that even a narrow definition of a marketing information service provider is likely ...
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  • Email Still Effective Marketing Tool?
    Wed, 05 Jun 2013 01:00:00 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... 2013.? The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • The State of Data-Driven Marketing
    Thu, 12 Jun 2014 06:10:00 GMT
    Last year, data activation system BlueKai tracked a 227 percent increase in companies spending more than one-fifth of their budget on data-driven marketing. Recently, the Direct Marketing Association ... rich media ad platform provider Jivox launched ...
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  • Company Overview of First Data Solutions L.L.C.
    Fri, 27 Mar 2015 10:09:00 GMT
    First Data Solutions L.L.C. is a provider of consumer and public record information ... packaged goods, and other direct marketing industries. The company is based in Omaha, Nebraska. First Data So...
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