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Consumer Data Provider News

  • 3TL Provides Update on Growth Strategy
    Mon, 08 Feb 2016 07:07:00 GMT
    In 2015 3TL positioned the Company to be a leader in the consumer packaged goods ("CPG") digital marketing ... Manufacturers Association. Historically, CPG companies have distributed their products through retailers, with little or no direct connection ...
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  • CIGNEX Datamatics Wins "Best Analytics Service in Sales Analytics" Award
    Tue, 09 Feb 2016 18:55:00 GMT
    ?We are excited to receive this award for our implementation of an innovative analytics solution that enables data-driven sales, marketing and business development for a leading provider ... Year Award at the Direct Marketing Association India (DMAi ...
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  • TrueLens and Direct Marketing Association to Host Webinar on Social Behavioral Data: How It's Shaping the Way We Market
    Thu, 16 May 2013 13:00:00 GMT
    CEO of data-driven marketing solutions provider TrueLens. "The marketing analytics industry is rapidly evolving, and we have seen social behavioral data hold enormous potential for predictive models that drive revenue and customer engagement." The webinar ...
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  • All Marketing is Direct Marketing: The Evolution of a Revolution
    Wed, 12 Jun 2013 12:30:00 GMT
    To approach any marketing communication today without direct marketing discipline limits a consumer's motivation and options to respond?as well as a marketer's ability to track meaningful response and actionable data. Increasingly, response is no longer ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... 2013.? The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:20:00 GMT
    Photograph: Daniel Allan/Photographer's Choice Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer ? or is that just hype, soon to ...
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  • New engagement tool allows marketers to better understand consumer behaviour
    Tue, 03 Nov 2015 21:49:00 GMT
    Nielsen and data and analytics provider, Veda ... with customers and prospects through Veda?s consumer data assets. This allows them to better reach consumers through digital and direct marketing channels, aligning with internal CRM capabilities.
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  • Email Still Effective Marketing Tool?
    Wed, 05 Jun 2013 01:00:00 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    Marketing Lists Direct knows how important and hard it is to find a reputable mailing list broker ... experienced mailing list broker will answer these questions before even being asked. Asking the right questions will ensure your data provider creates ...
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