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Consumer Data Provider News

  • Study: Data Crucial to Marketing but Expensive to Safeguard
    Mon, 22 Jul 2013 17:00:00 GMT
    Government is bearing down on data brokers and the ... pressuring marketers to ensure the consumer information they collect and store is safe. But that doesn't mean it is. A report commissioned by the Direct Marketing Association reveals that obstacles ...
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  • Data integration a must for real-time marketing
    Thu, 14 May 2015 14:26:00 GMT
    Yuri Wurmser (Direct Marketing Association ... I'm not sure the provider side of the house can contribute very much in that arena. Direct Marketing News: Is it up to the client? Dunn: I would disagree. When you have consumer data, you are accountable ...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    Marketing Lists Direct knows how important and hard it is to find a reputable mailing list broker and mail list company ... Asking the right questions will ensure your data provider creates the perfectly targeted mailing list. It wouldn?t make sense ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... 2013.? The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when ... United States, the Direct Marketing Association has ...
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  • Krebs on Security
    Sun, 07 Dec 2014 22:07:00 GMT
    In this post, we?ll examine one idea to hold consumer data brokers more accountable ... which seems precisely the problem. ?The Direct Marketing Association (DMA) estimates that even a narrow definition of a marketing information service provider ...
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:20:00 GMT
    This was the subject of debate at a recent seminar hosted in association with digital marketing solutions provider ... on the data itself. Nobody focuses on what it should be about ? solving problems," said Scott Logie, chair of the Direct Marketing ...
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  • Canadian Marketing Association Presents Environics Analytics President Jan Kestle with Lifetime Award
    Thu, 29 May 2014 17:01:00 GMT
    The Canadian Marketing Association (CMA) yesterday honoured Jan Kestle with ... Kestle, who is the president and founder of Environics Analytics, Canada?s leading provider of data-driven marketing solutions, received the award during the 2014 CMA ...
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  • The State of Data-Driven Marketing
    Thu, 12 Jun 2014 06:10:00 GMT
    Last year, data activation system BlueKai tracked a 227 percent increase in companies spending more than one-fifth of their budget on data-driven marketing. Recently, the Direct Marketing Association ... rich media ad platform provider Jivox launched ...
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  • Email Still Effective Marketing Tool?
    Wed, 05 Jun 2013 01:00:00 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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