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Consumer Data Provider News

  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:00 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently got competitors from the data on-boarding ... as a technology provider to enable them to provide a holistic cross-device view of the consumer to their clients."
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  • Excentus Introduces Tools to Give CPG Manufacturers Direct Access to Convenience Retail Shoppers and Their Data at NACS 2017
    Thu, 19 Oct 2017 00:00:00 GMT
    DALLAS--(BUSINESS WIRE)--Excentus, a provider of loyalty technology and marketing ... to a lack of direct-to-consumer communications, CPG brands struggle in situations where brick-and-mortar retailers own the customer relationships and data.
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:18:00 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] Ultimately, the world of direct-to-consumer advertising ...
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  • A marketer?s guide to the looming EU Global Data Protection Regulation
    Tue, 06 Jun 2017 05:00:00 GMT
    Still, nearly half of businesses will be unprepared next May, according to the Data & Marketing Association?s study of 250 respondents ... about how the data is used ? the ad-serving provider. Unilever and John Lewis have spoken about how this ...
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  • Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index
    Fri, 13 Apr 2018 05:00:00 GMT
    Mobitainment ranked #8 in Top Tech Providers on the Global Mobile Marketing Association (MMA) SMARTIES Business Impact ... the rankings are compiled using finalist and winner data from the highly-competitive MMA SMARTIES Awards programs across the globe.
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  • DMA Moves Against Jargon and Confusion in Cross-Device Measurement
    Fri, 23 Sep 2016 04:05:00 GMT
    Credit: iStock The Direct Marketing Association will introduce a primer of sorts at ... Marketers are increasingly trying to understand whether and when they've reached the same consumer on multiple devices, hoping to calibrate the frequency and content ...
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  • OEM Integrates MES for Smart Manufacturing
    Thu, 21 Jun 2018 13:33:00 GMT
    Consumer preferences and demands are ... measurement and status data captured using the equipment?s built-in sensor technology,? said Steve Bieszczat, chief marketing officer at IQMS. ?The IQMS software captures, analyzes and reports on shop floor ...
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  • Methode Electronics, MaxLinear and LEA Networks Launch Reverse-Powered G.hn micro-DPU for FTTdp Applications
    Tue, 19 Jun 2018 23:06:00 GMT
    voice and data communication systems, consumer electronics, appliances, aerospace vehicles and industrial equipment industries. Further information can be found on Methode?s Web site www.methode.com. MaxLinear, Inc. (MXL), is a leading provider of radio ...
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  • Neolane and DMA?s Survey Reveals Marketing Organizations Struggle to Handle Big Data
    Mon, 14 Jan 2013 16:00:00 GMT
    --(BUSINESS WIRE)--Conversational marketing technology provider Neolane ... the Neolane and DMA Big Data survey, please view the infographic and ?Big Data: Impact on Marketing Organizations? report. About Direct Marketing Association (DMA) The Direct ...
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  • MLM Industry 'Income Averages' And 'Retail' Sales Claims Are Part Of Deception FTC Must Halt
    Thu, 03 Nov 2016 07:45:00 GMT
    Fortune High Tech Marketing, Vemma, and other MLMs, but the underlying deceptions spread by the Direct Selling Association itself that crucially support the deception of individual companies. These DSA-based deceptions have greater impact on consumer ...
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