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Consumer Data Provider News

  • What is Marketing?
    Wed, 17 Aug 2016 00:51:00 GMT
    To start, here are explanations from the American Marketing Association ... should be channel agnostic, data driven and customer-centric. This provides measurable results leveraging the marketplace at large; responding to consumer/business interests ...
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  • Quantbot Technologies Lp buys $7,920,817 stake in Alliance Data Systems Corporation (ADS)
    Tue, 09 Aug 2016 21:18:00 GMT
    The Hedge Fund company now holds 8 shares of ADS which is valued at $1,779.Public Employees Retirement Association ... Alliance Data Systems Corporation is a provider of data-driven marketing and loyalty solutions serving consumer-based businesses in ...
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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  • Direct Insite's (DIRI) CEO Matthew Oakes on Q2 2016 Results - Earnings Call Transcript
    Fri, 12 Aug 2016 12:33:00 GMT
    It also provides automated data extraction ... a leading consumer goods provider. PAYBOX for accounts payable automation is a suite of products we sell directly to corporate customers via our direct sales team that includes a vendor management module ...
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:18:49 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] Ultimately, the world of direct-to-consumer advertising ...
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  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Retailers Risk Potential Email Marketing Backlash
    Thu, 17 Mar 2016 01:00:00 GMT
    A consumer survey from First Insight, the leading provider of ... that spending on email marketing campaigns will continue to increase 20 percent annually, reaching $6.5 billion by 2018. Research from the Direct Marketing Association indicates that for ...
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:05:30 GMT
    Photograph: Daniel Allan/Photographer's Choice Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer ? or is that just hype, soon to ...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    According to research gathered by the USPS, 98 percent of consumers bring in the mail the day it is delivered; and according to the Direct Marketing Association ... the right questions will ensure your data provider creates the perfectly targeted mailing ...
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