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Consumer Data Provider News

  • Credico UK Review New Direct Marketing Code
    Thu, 21 Aug 2014 00:04:00 GMT
    The Direct Marketing Association has revealed a new industry code to ensure that third party data is "properly sourced ... to business marketing medium and Credico UK believe Business to Consumer marketing will be quick to follow suit.
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  • Two-Thirds of Consumer Goods Companies Need to Do More to Harness Digital Technology for Marketing, Says New Study by Forbes Insights and Wipro
    Tue, 26 Aug 2014 09:42:00 GMT
    61% say their companies need to do more in terms of harnessing marketing data to improve effectiveness in complementary areas such as product development and logistics. These are among the major findings of ?The Race Is On: Keeping Pace with Consumer ...
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  • Alliance Data Acquires ICOM
    Thu, 09 Feb 2006 16:00:00 GMT
    Alliance Data, a Dallas-based provider of transaction ... Meredith Corp., Reader's Digest Association, J.D. Power and Associates and Royal Bank of Canada. The ICOM TargetSource self-reported consumer marketing database has information about 26 million ...
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  • Equifax named as data sponsor of DMA
    Sun, 16 Nov 2008 16:00:00 GMT
    The partnership has been formed as a result of the two organisations's mutual interest in promoting understanding of the scope and power of consumer and business marketing data for direct marketing campaigns. Mike Barnes, DMA's director of marketing and ...
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  • Neolane and DMA?s Survey Reveals Marketing Organizations Struggle to Handle Big Data
    Tue, 15 Jan 2013 05:15:59 GMT
    --(BUSINESS WIRE)--Conversational marketing technology provider Neolane ... the Neolane and DMA Big Data survey, please view the infographic and ?Big Data: Impact on Marketing Organizations? report. About Direct Marketing Association (DMA) The Direct ...
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  • Acxiom and General Motors Sign Agreement For Direct Marketing In the Middle East and North Africa
    Sun, 28 Nov 2010 16:00:00 GMT
    JEDDAH, Saudi Arabia: General Motors, one of the world's largest automakers, and Acxiom Corporation, the premier provider of direct ... founder of the Arab Direct Marketing Association (ADMA). "Our tasks will mainly include data entry and fulfillment ...
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  • Is your direct marketing provider accredited?
    Wed, 07 Nov 2012 21:40:29 GMT
    According to Alastair Tempest, chief operating officer of the Direct Marketing Association (DMA), while about 85% of all list providers are members of the Association - and are therefore bound by its Codes of Practice - there are still many companies ...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    A reputable list provider ... Direct. Marketing Lists Direct is a full-service direct marketing firm with over 40 years of industry experience. The firm can fulfill any of your data needs with a Marketing Mailing List, Sales Lead Generation, Consumer ...
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  • Fractal Analytics Receives Prestigious 'Innovation Award' from Direct Marketing Association
    Tue, 29 Oct 2013 06:25:40 GMT
    Fractal Analytics, a global provider of advanced ... of exhibiting companies. The Direct Marketing Association (www.thedma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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