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Consumer Data Provider News

  • Data integration a must for real-time marketing
    Thu, 14 May 2015 14:26:00 GMT
    Yuri Wurmser (Direct Marketing Association ... I'm not sure the provider side of the house can contribute very much in that arena. Direct Marketing News: Is it up to the client? Dunn: I would disagree. When you have consumer data, you are accountable ...
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  • Health-Insurance Providers Seek Direct-to-Consumer Connections
    Mon, 13 Feb 2012 07:06:00 GMT
    This "quick pickup" is causing the industry to replace its agent-driven model with a consumer-facing strategy led by direct ... claims data," said Karl Ulfers, VP-consumer solutions at OptumHealth, which was set up as an outbound consumer-marketing unit.
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when ... United States, the Direct Marketing Association has ...
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  • The State of Data-Driven Marketing
    Thu, 12 Jun 2014 06:10:00 GMT
    Last year, data activation system BlueKai tracked a 227 percent increase in companies spending more than one-fifth of their budget on data-driven marketing. Recently, the Direct Marketing Association ... rich media ad platform provider Jivox launched ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... 2013.? The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • Krebs on Security
    Sun, 07 Dec 2014 22:07:00 GMT
    In this post, we?ll examine one idea to hold consumer data brokers more accountable ... which seems precisely the problem. ?The Direct Marketing Association (DMA) estimates that even a narrow definition of a marketing information service provider ...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    Marketing Lists Direct knows how important and hard it is to find a reputable mailing list broker and mail list company ... Asking the right questions will ensure your data provider creates the perfectly targeted mailing list. It wouldn?t make sense ...
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:20:00 GMT
    This was the subject of debate at a recent seminar hosted in association with digital marketing solutions provider ... on the data itself. Nobody focuses on what it should be about ? solving problems," said Scott Logie, chair of the Direct Marketing ...
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  • Company Overview of First Data Solutions L.L.C.
    Tue, 30 Jun 2015 07:45:00 GMT
    First Data Solutions L.L.C. is a provider of consumer and public record information ... packaged goods, and other direct marketing industries. The company is based in Omaha, Nebraska. First Data So...
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  • The Justice Gap: How Big Law Is Failing Legal Aid
    Mon, 29 Jun 2015 01:00:00 GMT
    The PBI's data shows ... nature of marketing or client relationships." What they gave: Click on the thumbnails for charts detailing legal aid giving by the most profitable and largest U.S. firms. Big Law's beloved charities Many firms direct the bulk ...
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