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Consumer Data Provider News

  • Marketing Groups Applaud Senate Vote That Could Let ISPs Sell Consumer Data Without Consent
    Thu, 23 Mar 2017 13:20:14 GMT
    The United State Senate voted today to repeal regulations that forbade an internet service provider from selling users ... The Verge reported. The Data & Marketing Association (DMA, formerly the Direct Marketing Association) was quick to applaud the ...
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  • Marketing Groups Praise Vote to Let ISPs Sell Consumer Data Without Consent; House Sends Bill to Trump's Desk
    Tue, 28 Mar 2017 17:00:00 GMT
    WASHINGTON ? The United States Senate?s 50-48 vote last week to repeal regulations that forbade an internet service provider from selling ... in the future. The Data & Marketing Association (DMA, formerly the Direct Marketing Association) was quick ...
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  • Clayton, Dubilier & Rice to Acquire Leading Provider of Direct-to-Consumer Sales and Marketing Solutions for Leading Insurance Carriers
    Thu, 09 Jun 2016 02:00:00 GMT
    NEW YORK, June 9, 2016 /PRNewswire/ -- Clayton, Dubilier & Rice announced an agreement today under which CD&R-managed funds will acquire TRANZACT, the leading provider of comprehensive, direct-to-consumer ... digital, data and direct marketing solutions ...
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  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:29 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently got competitors from the data on-boarding ... as a technology provider to enable them to provide a holistic cross-device view of the consumer to their clients."
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Mon, 28 Oct 2013 17:00:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:18:49 GMT
    In recent years, prime-time television and mainstream media publications have been inundated with direct-to-consumer ads and marketing materials for prescription ... and can be found in almost any mainstream publication. Data from a 2015 analysis by ...
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  • Are Email Marketing Security Issues Undermining Your Brand?
    Wed, 13 Apr 2011 13:12:36 GMT
    However, from a consumer ... the Direct Marketing Association. With those kind of stats, CIOs, CFOs and COOs shouldn?t underestimate the contribution of the email channel to the customer experience and bottom line. Brands that understand these data ...
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  • Consumer Help
    Thu, 20 Apr 2017 04:27:59 GMT
    The Data & Marketing Association ensures that consumers have choices about unwanted marketing offers. Our members honor consumers who don?t want to be contacted. You have choices about the type of marketing you receive ? two of our consumer services ...
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  • 8 Ways Financial Advisors Can Improve Direct Mail Marketing
    Tue, 06 Dec 2016 14:33:00 GMT
    According to the United States Post Office (USPS) and the Direct Marketing Association (DMA), 70% of Americans ... a list of ?qualified prospects.? Using the right data provider (consumer lists) is of equal importance to that of having an effective ...
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  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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