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Consumer Data Provider News

  • Giants like Oracle and Salesforce are salivating over direct-to-consumer startups, but insiders say winning business is ?inherently messy?
    Wed, 14 Nov 2018 11:52:00 GMT
    Unlike traditional marketers that love to focus on award-winning creative for TV ads, direct-to-consumer brands are laser-focused on data and use sophisticated ... brands at the Association of Nationa...
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  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:00 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently ... that represents an evolution from its data-on-boarding roots. The new service aims to produce a cohesive vi...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and ...
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  • Financial Institutions Use Real-Time Marketing To Drive Sales
    Tue, 15 Jul 2014 03:57:00 GMT
    To better understand cross-industry marketer thoughts on the definition, challenges and opportunities around real-time marketing, Adobe partnered with the Direct Marketing Association ... view of the ...
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  • The Mobile Marketing Association announces the shortlisted entries for the 2018 SMARTIES Awards in India
    Wed, 05 Sep 2018 02:42:00 GMT
    From this list, the winners will be announced on 28th September at the MMA Forum ETBrandEquity | September 05, 2018, 15:00 IST (Thinkstock Photos) The Mobile Marketing Association ... Direct Response ...
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  • DMA Moves Against Jargon and Confusion in Cross-Device Measurement
    Fri, 23 Sep 2016 04:05:00 GMT
    Credit: iStock The Direct Marketing Association will introduce a primer of sorts at ... Marketers are increasingly trying to understand whether and when they've reached the same consumer on multiple d...
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  • Hu-manity.co Collaborates with IBM Blockchain on Consumer App to Manage Personal Data Property Rights
    Thu, 06 Sep 2018 04:16:00 GMT
    For more information please visit www.hu-manity.co or follow us on Twitter at @hu_manityco IBM is recognized as the leading enterprise blockchain provider ... default/files/data-brokers-in-an-open-soc...
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  • Rob Reger Named President of Wiland, Inc. Cooperative Database Division
    Mon, 01 Oct 2018 05:16:00 GMT
    Oct. 1, 2018 /PRNewswire/ -- Wiland, Inc., a provider of intelligence ... An active member of the direct marketing governance community, Mr. Reger has been part of the Data and Marketing Association ( ...
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  • High levels of interest: How your data could transform personal finance
    Mon, 07 Dec 2015 03:57:00 GMT
    If our current account is with a different company to our mortgage provider, those services are ... of consumers would like more control over their data according to studies by both the Direct Marketi...
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  • Neolane and DMA?s Survey Reveals Marketing Organizations Struggle to Handle Big Data
    Mon, 14 Jan 2013 16:00:00 GMT
    --(BUSINESS WIRE)--Conversational marketing technology provider Neolane ... the Neolane and DMA Big Data survey, please view the infographic and ?Big Data: Impact on Marketing Organizations? report. A...
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