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Consumer Data Provider News

  • From Apps to Secondary, a Multitude of Vendor Changes and Announcements
    Fri, 24 Mar 2017 07:31:00 GMT
    PCLender's next generation of service has integrated consumer direct, automated workflow ... Vantedge launched its Vantedge Real-Time Predictive Marketing (RPM), a fully managed data-driven marketing service tailored for credit unions.
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  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:29 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently ... that represents an evolution from its data-on-boarding roots. The new service aims to produce a cohesive view of a consumer based on cross-channel data such ...
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  • PE-backed Excelligence acquires CCEI
    Tue, 14 Mar 2017 07:35:00 GMT
    is a leading provider of online professional development and data systems for the early ... extensive experience in areas such as: branded consumer products; multi-location strategies; direct-to-customer marketing, including direct mail and e-commerce ...
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  • 8 Ways Financial Advisors Can Improve Direct Mail Marketing
    Tue, 06 Dec 2016 14:33:00 GMT
    When considering the marketing and advertising options available, many financial advisors are ignoring traditional direct mail in favor of using ... Using the right data provider (consumer lists) is of equal importance to that of having an effective ...
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  • Excelligence Learning Corporation Acquires ChildCare Education Institute
    Mon, 13 Mar 2017 20:35:00 GMT
    is a leading provider of online professional development and data systems for the early ... extensive experience in areas such as: branded consumer products; multi-location strategies; direct-to-customer marketing, including direct mail and e-commerce ...
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  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Are Email Marketing Security Issues Undermining Your Brand?
    Wed, 13 Apr 2011 13:12:36 GMT
    However, from a consumer ... the Direct Marketing Association. With those kind of stats, CIOs, CFOs and COOs shouldn?t underestimate the contribution of the email channel to the customer experience and bottom line. Brands that understand these data ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Mon, 28 Oct 2013 17:00:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • Consumer Help
    Thu, 23 Mar 2017 05:08:42 GMT
    The Data & Marketing Association ensures that consumers have choices about unwanted marketing offers. Our members honor consumers who don?t want to be contacted. You have choices about the type of marketing you receive ? two of our consumer services ...
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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