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Consumer Data Provider News

  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:29 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently ... that represents an evolution from its data-on-boarding roots. The new service aims to produce a cohesive view of a consumer based on cross-channel data such ...
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  • Data Protection Certification: Cloud Infrastructure Services Providers operating in Europe declare compliance...
    Tue, 14 Feb 2017 06:37:00 GMT
    The purpose of the CISPE Code of Conduct is to help cloud customers ensure that their cloud infrastructure provider ... customers' data for their own purposes, including, in particular, for the purposes of data mining, profiling or direct marketing.
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Mon, 28 Oct 2013 17:00:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:18:49 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] Ultimately, the world of direct-to-consumer advertising ...
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  • 8 Ways Financial Advisors Can Improve Direct Mail Marketing
    Tue, 06 Dec 2016 14:33:00 GMT
    When considering the marketing and advertising options available, many financial advisors are ignoring traditional direct mail in favor of using ... Using the right data provider (consumer lists) is of equal importance to that of having an effective ...
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  • DMA Applauds New ?EU-U.S. Privacy Shield? Agreement Preserving EU-U.S. Data Flows
    Mon, 01 Feb 2016 16:00:00 GMT
    Following today?s announced agreement on a new framework for data flows between the European Union and United States titled ?EU-U.S. Privacy Shield,? the Direct Marketing Association ... the responsible exchange of consumer data across the Atlantic.
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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  • Are Email Marketing Security Issues Undermining Your Brand?
    Tue, 12 Apr 2011 17:00:00 GMT
    However, from a consumer ... the Direct Marketing Association. With those kind of stats, CIOs, CFOs and COOs shouldn?t underestimate the contribution of the email channel to the customer experience and bottom line. Brands that understand these data ...
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  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Online Behavioral Advertising: How to benefit from targeted ads in a world concerned with privacy
    Fri, 18 Nov 2011 02:44:07 GMT
    And perhaps more importantly, third-party tracking and consumer ... over their online data. One purpose of the program is to eliminate the need for more heavy-handed government regulation in the U.S. The CBBB and the Direct Marketing Association enforce ...
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