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Consumer Data Provider News

  • 7 Musts for Online Behavioral Advertising
    Fri, 28 Nov 2014 00:00:00 GMT
    Understanding and implementing OBA best practices that balance the needs of both consumers and business, while also building consumer trust in the online marketplace, is a critical, but complex task. To that end, the Direct Marketing Association (DMA ...
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  • Health-Insurance Providers Seek Direct-to-Consumer Connections
    Mon, 13 Feb 2012 07:06:00 GMT
    and a three-year window to implement bigger budgets to develop more direct-to-consumer efforts. "The insurance industry, as is typical to a bureaucratic industry, is probably two to three years behind the curve [on DTC marketing], but there's a lot of ...
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  • Neolane and DMA?s Survey Reveals Marketing Organizations Struggle to Handle Big Data
    Tue, 15 Jan 2013 05:15:59 GMT
    --(BUSINESS WIRE)--Conversational marketing technology provider Neolane ... the Neolane and DMA Big Data survey, please view the infographic and ?Big Data: Impact on Marketing Organizations? report. About Direct Marketing Association (DMA) The Direct ...
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  • Technology Innovations: Empowering the Patient
    Thu, 20 Aug 2015 12:53:00 GMT
    In addition, people want to hold and own their health data, including information they collect, process, and store about their bodies and health. Visionary entrepreneurs and technologists from diverse consumer ... Association and the Chief Marketing ...
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  • Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company
    Tue, 17 Aug 2010 17:00:00 GMT
    Marketing Lists Direct knows how important and hard it is to find a reputable mailing list broker and mail list company ... Asking the right questions will ensure your data provider creates the perfectly targeted mailing list. It wouldn?t make sense ...
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:20:00 GMT
    This was the subject of debate at a recent seminar hosted in association with digital marketing solutions provider ... on the data itself. Nobody focuses on what it should be about ? solving problems," said Scott Logie, chair of the Direct Marketing ...
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  • Does Chinese PV have an image problem?
    Sun, 23 Aug 2015 08:00:00 GMT
    For Daman Cole, the argument is really about transparency, how product quality is determined by the consumer, and how heavily that ... any personal information collected from you for direct marketing purposes, whether collected via telephone, the website ...
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  • Email Still Effective Marketing Tool?
    Wed, 05 Jun 2013 01:00:00 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Acxiom and General Motors Sign Agreement For Direct Marketing In the Middle East and North Africa
    Wed, 01 Dec 2010 16:00:00 GMT
    Chief Executive Officer of Acxiom MENA and founder of the Arab Direct Marketing Association (ADMA). "Our tasks will mainly include data entry and fulfillment, however as always we seek to become a strategic resource for GM with regards to consumer insight".
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  • The State of Data-Driven Marketing
    Thu, 12 Jun 2014 06:10:00 GMT
    Last year, data activation system BlueKai tracked a 227 percent increase in companies spending more than one-fifth of their budget on data-driven marketing. Recently, the Direct Marketing Association ... rich media ad platform provider Jivox launched ...
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