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Consumer Data Provider News

  • Report: Data On-Boarding Sector Could Hit $1 Billion by 2020
    Wed, 30 Nov 2016 14:32:00 GMT
    Consulting firm Winterberry Group took a close look at data on-boarding ... match-rate-related definitions. The Direct Marketing Association recently worked with firms involved in on-boarding including LiveRamp, consumer identification and matching ...
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  • 8 Ways Financial Advisors Can Improve Direct Mail Marketing
    Mon, 05 Dec 2016 21:00:00 GMT
    When considering the marketing and advertising options available, many financial advisors are ignoring traditional direct mail in favor of using ... Using the right data provider (consumer lists) is of equal importance to that of having an effective ...
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  • Are Email Marketing Security Issues Undermining Your Brand?
    Wed, 13 Apr 2011 13:12:36 GMT
    However, from a consumer ... the Direct Marketing Association. With those kind of stats, CIOs, CFOs and COOs shouldn?t underestimate the contribution of the email channel to the customer experience and bottom line. Brands that understand these data ...
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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  • Handling Consumer Data Should Reflect Common Decency. The FCC Thinks So, Too.
    Mon, 31 Oct 2016 11:54:51 GMT
    to obtain their customers? explicit consent before using or sharing that behavioral data with third parties, such as marketing firms.? I have been tracking this story and its many tangents for years. It is important that we get some consumer protection ...
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  • DMA Bolsters Consumer Choice with Expanded Opt-Out Service
    Wed, 15 Aug 2012 17:00:00 GMT
    ?This tool is good for business, helps consumers with their mail choices, and builds consumer ... The Direct Marketing Association (www.the-dma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven ...
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  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • Online Behavioral Advertising: How to benefit from targeted ads in a world concerned with privacy
    Fri, 18 Nov 2011 02:44:07 GMT
    And perhaps more importantly, third-party tracking and consumer ... over their online data. One purpose of the program is to eliminate the need for more heavy-handed government regulation in the U.S. The CBBB and the Direct Marketing Association enforce ...
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  • Company Overview of First Data Solutions L.L.C.
    Tue, 29 Nov 2016 01:32:00 GMT
    First Data Solutions L.L.C. is a provider of consumer and public record information ... packaged goods, and other direct marketing industries. The company is based in Omaha, Nebraska. First Data So...
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  • RR Donnelley Showcases Direct Marketing Solutions at the 2016 Direct Marketing Association Annual Event
    Tue, 11 Oct 2016 03:35:48 GMT
    announced today that it will showcase its suite of data-driven multichannel communication services designed to enable customers to transform everyday consumers into lifelong customers at &THEN, the Direct Marketing Association?s annual event, October 16 ...
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