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Consumer Data Provider News

  • Affinion Insurance Solutions Wins Gold at 2018 PIMA Awards for its Digital Marketing Campaign
    Tue, 10 Jul 2018 11:37:00 GMT
    PIMA is the leading association in the affinity insurance direct marketing industry ... key points to develop both results- and data-driven mail campaigns: impactful product positioning, ease of enrol...
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  • The healthcare industry is complex ? here?s why that?s an opportunity for data-driven healthcare marketers
    Wed, 18 Jul 2018 10:04:00 GMT
    There are several unique factors at play within the American healthcare ecosystem that simply do not arise in traditional consumer marketing ... A patient?s healthcare provider (HCP) typically has the ...
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  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:00 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently got competitors from the data on-boarding ... as a technology provider to enable them to provide a holistic cro...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and ...
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Tue, 22 Mar 2016 17:00:00 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] U...
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  • MLM Industry 'Income Averages' And 'Retail' Sales Claims Are Part Of Deception FTC Must Halt
    Thu, 03 Nov 2016 07:45:00 GMT
    Fortune High Tech Marketing, Vemma, and other MLMs, but the underlying deceptions spread by the Direct Selling Association itself that crucially support the deception of individual companies. These DS...
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  • Biosimilar Uptake in Oncology Faces Many Hurdles
    Tue, 17 Jul 2018 10:25:00 GMT
    These include the number and timing of entrants into the market; patient and provider acceptability ... high-cost manufacturing processes; direct marketing to clinicians to share clinical data and hig...
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  • Excentus Introduces Tools to Give CPG Manufacturers Direct Access to Convenience Retail Shoppers and Their Data at NACS 2017
    Thu, 19 Oct 2017 00:00:00 GMT
    DALLAS--(BUSINESS WIRE)--Excentus, a provider of loyalty technology and marketing ... to a lack of direct-to-consumer communications, CPG brands struggle in situations where brick-and-mortar retailers ...
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  • DMA Moves Against Jargon and Confusion in Cross-Device Measurement
    Fri, 23 Sep 2016 04:05:00 GMT
    Credit: iStock The Direct Marketing Association will introduce a primer of sorts at ... Marketers are increasingly trying to understand whether and when they've reached the same consumer on multiple d...
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  • Can Big Data Fix Healthcare? - The Case Of Mobile Healthcare And Chronic Disease
    Thu, 25 Feb 2016 17:20:00 GMT
    We suggest reading the previous articles to ensure continuity and context: Healthcare and the Internet of Things; Can Big Data Fix Healthcare ... NEUROMetrix has adopted a very savvy consumer marketin...
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