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Consumer Data Provider News

  • The future of email marketing is already here
    Wed, 31 Aug 2016 08:52:00 GMT
    Don?t expect them to pull off brand-to-consumer dialogues that ... on the Ethics Committee for the Direct Marketing Association and working closely with the ESPC (Email Sender & Provider Coalition), a policy and data privacy focused organization of ...
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  • CommerceHub: Undervalued And Strongly Positioned To Take Advantage Of The Growth Of E-Commerce
    Wed, 24 Aug 2016 23:30:00 GMT
    Multiple growth drivers tied to direct ... provider of virtual inventory and marketing solutions for online retailers and brands. Its market is characterized by relatively few players and high barriers to entry (as discussed further below). According to ...
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  • Being a web target isn't such a bad thing
    Sat, 27 Aug 2016 05:46:00 GMT
    It?s every company?s responsibility to ensure that any customer data that is collected is used ethically ... Consumers may register with the Direct Marketing Association?s National Opt Out Database which ensures DMA members companies won?t contact ...
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  • DeniseAnderson_Resume_July16
    Wed, 24 Aug 2016 21:30:00 GMT
    Gather, analyze and present data on KPIs after each ... followers and engagement through a consumer generated photo campaign and sweeps. Content was used throughout online and offline marketing mediums including direct mail catalogs.
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  • In the papers: Sports Direct, UBS, Lloyds Bank
    Thu, 25 Aug 2016 16:41:00 GMT
    Sports Direct agency in clash over ?false? evidence ... but robust credit growth added to signs that the Brexit vote has not yet impacted consumer spending, industry data showed on Wednesday. The Daily Telegraph Deutsche Boss: negative interest ...
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Wed, 23 Mar 2016 08:18:49 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] Ultimately, the world of direct-to-consumer advertising ...
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  • Email Still Effective Marketing Tool?
    Tue, 04 Jun 2013 20:46:47 GMT
    The Direct Marketing Association ... consumer approval of the content of marketing emails has increased, with 25 percent saying that they find more than half of the emails they receive relevant and of interest to them. Data from email marketing provider ...
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  • DMA Applauds New ?EU-U.S. Privacy Shield? Agreement Preserving EU-U.S. Data Flows
    Mon, 01 Feb 2016 16:00:00 GMT
    Following today?s announced agreement on a new framework for data flows between the European Union and United States titled ?EU-U.S. Privacy Shield,? the Direct Marketing Association ... the responsible exchange of consumer data across the Atlantic.
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  • Big data ? a marketer's dream or dilemma?
    Sun, 06 Oct 2013 23:05:30 GMT
    Photograph: Daniel Allan/Photographer's Choice Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer ? or is that just hype, soon to ...
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