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Consumer Data Provider News

  • What Businesses Need to Know Post-GDPR
    Thu, 11 Oct 2018 22:30:00 GMT
    We've learned a number of things in the months following the introduction of sweeping new data rules under GDPR ... According to the Direct Marketing Association, pre-GDPR the average consumer was sig...
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  • V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing
    Sun, 26 Aug 2018 17:00:00 GMT
    V12 Data ... million consumer emails, 300 million monthly cookies and 1,900 audience segments. The database contains 100% opt-in emails and sourcing collection methods undergo extensive due diligence, ...
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  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:00 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently ... that represents an evolution from its data-on-boarding roots. The new service aims to produce a cohesive vi...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Thu, 31 Oct 2013 00:50:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and ...
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  • Hu-manity.co Collaborates with IBM Blockchain on Consumer App to Manage Personal Data Property Rights
    Thu, 06 Sep 2018 04:16:00 GMT
    For more information please visit www.hu-manity.co or follow us on Twitter at @hu_manityco IBM is recognized as the leading enterprise blockchain provider ... default/files/data-brokers-in-an-open-soc...
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  • JD.com Is A Solid Value At The Current Price
    Fri, 28 Sep 2018 01:13:00 GMT
    The majority of JD's revenue is solidly defensible owing to the company's market leader positions in Electronics & Home Appliances, and Fast-Moving Consumer ... 3rd-party data provider JD has ...
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  • 4 Digital Marketing Strategies to Drive Mortgage Lending
    Thu, 30 Jul 2015 09:38:00 GMT
    Historically, targeting has been one of the main problems with building direct marketing programs for consumers ... there are opportunities to define advanced consumer segments. Site behavior can be m...
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  • Neolane and DMA?s Survey Reveals Marketing Organizations Struggle to Handle Big Data
    Mon, 14 Jan 2013 16:00:00 GMT
    --(BUSINESS WIRE)--Conversational marketing technology provider Neolane ... the Neolane and DMA Big Data survey, please view the infographic and ?Big Data: Impact on Marketing Organizations? report. A...
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  • Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void
    Fri, 09 Dec 2016 07:25:00 GMT
    Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic (Digiday) With a trove of shopper data, the retail chain has developed an in-house data management platform and fo...
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  • DMA Moves Against Jargon and Confusion in Cross-Device Measurement
    Fri, 23 Sep 2016 04:05:00 GMT
    Credit: iStock The Direct Marketing Association will introduce a primer of sorts at ... Marketers are increasingly trying to understand whether and when they've reached the same consumer on multiple d...
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