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Consumer Data Provider News

  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:00 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently got competitors from the data on-boarding ... as a technology provider to enable them to provide a holistic cro...
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  • Love Island fuels ?fast fashion? industry growth
    Tue, 14 Aug 2018 14:30:00 GMT
    Reality show Love Island series helped the show?s official sponsor Missguided, double website visits from the television show?s fans, according to new data. According to Hitwise, the UK?s leading data ...
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  • Excentus Introduces Tools to Give CPG Manufacturers Direct Access to Convenience Retail Shoppers and Their Data at NACS 2017
    Thu, 19 Oct 2017 00:00:00 GMT
    DALLAS--(BUSINESS WIRE)--Excentus, a provider of loyalty technology and marketing ... to a lack of direct-to-consumer communications, CPG brands struggle in situations where brick-and-mortar retailers ...
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  • The healthcare industry is complex ? here?s why that?s an opportunity for data-driven healthcare marketers
    Wed, 18 Jul 2018 10:04:00 GMT
    There are several unique factors at play within the American healthcare ecosystem that simply do not arise in traditional consumer marketing ... A patient?s healthcare provider (HCP) typically has the ...
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  • Robust Growth in Cannabidiol (CBD) and Hemp Market Fueling Strong Optimistic Outlook
    Tue, 21 Aug 2018 05:40:00 GMT
    Data ... Association Conference August 24-26, 2018 (http://www.anma.org). Tierra's kickoff business briefing was held on Saturday, August 11, 2018 in Las Vegas with guests from around the world. Atten...
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  • Affinion Insurance Solutions Wins Gold at 2018 PIMA Awards for its Digital Marketing Campaign
    Mon, 09 Jul 2018 17:00:00 GMT
    PIMA is the leading association in the affinity insurance direct marketing industry ... key points to develop both results- and data-driven mail campaigns: impactful product positioning, ease of enrol...
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  • The Pitfalls of Direct-to-Consumer Advertising in Medicine
    Tue, 22 Mar 2016 17:00:00 GMT
    Data from ... health care provider to obtain more insight. Another good source of information about any newly approved drug is the FDA's website. [See: How to Help Aging Parents Manage Medications.] U...
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  • DMA Moves Against Jargon and Confusion in Cross-Device Measurement
    Fri, 23 Sep 2016 04:05:00 GMT
    Credit: iStock The Direct Marketing Association will introduce a primer of sorts at ... Marketers are increasingly trying to understand whether and when they've reached the same consumer on multiple d...
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  • MLM Industry 'Income Averages' And 'Retail' Sales Claims Are Part Of Deception FTC Must Halt
    Thu, 03 Nov 2016 07:45:00 GMT
    Fortune High Tech Marketing, Vemma, and other MLMs, but the underlying deceptions spread by the Direct Selling Association itself that crucially support the deception of individual companies. These DS...
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  • Love Island fuels fast fashion industry growth, reports Hitwise
    Mon, 13 Aug 2018 06:13:00 GMT
    According to Hitwise, the UK?s leading data insights provider, Love Island fans drove a 97 per ... along with newcomer, Shein. Despite no direct association with the ITV series, Shein saw visits up 11...
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