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Consumer Data Provider News

  • iQX Corp. Launches Direct-Text Sales and Marketing Platform, iQX Amplify
    Wed, 11 Jan 2017 02:20:00 GMT
    Amplify has been designed to leverage direct-text marketing in a totally new and comprehensive way: Amplify automatically manages the entire messaging and consumer purchase cycle, as well as data capture and sales revenue management, in complete ...
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  • Clayton, Dubilier & Rice to Acquire Leading Provider of Direct-to-Consumer Sales and Marketing Solutions for Leading Insurance Carriers
    Thu, 09 Jun 2016 02:00:00 GMT
    NEW YORK, June 9, 2016 /PRNewswire/ -- Clayton, Dubilier & Rice announced an agreement today under which CD&R-managed funds will acquire TRANZACT, the leading provider of comprehensive, direct-to-consumer ... digital, data and direct marketing solutions ...
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  • Best Interactive Marketing Learning Resources: 50 Top Articles, Guides, Presentations and More to Master Interactive Marketing
    Wed, 04 Jan 2017 20:20:00 GMT
    ContentTools delivers interactive content solutions for companies that desire to engage audiences, capture leads, and collect customer data. ContentTool founder ... The New England Direct Marketing Association, a professional association for anyone ...
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  • LiveRamp, Others Push Consumer Identification Across Devices
    Wed, 12 Oct 2016 06:02:29 GMT
    The use of cross-device services is so popular the Direct Marketing Association recently ... that represents an evolution from its data-on-boarding roots. The new service aims to produce a cohesive view of a consumer based on cross-channel data such ...
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  • 8 Ways Financial Advisors Can Improve Direct Mail Marketing
    Tue, 06 Dec 2016 14:33:00 GMT
    When considering the marketing and advertising options available, many financial advisors are ignoring traditional direct mail in favor of using ... Using the right data provider (consumer lists) is of equal importance to that of having an effective ...
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  • Orexigen Therapeutics Launches "Brains Behind Weight Loss," a Dynamic Patient Focused Campaign to Educate ?
    Tue, 03 Jan 2017 17:39:00 GMT
    SAN DIEGO, Jan. 3, 2017 /PRNewswire/ -- Orexigen Therapeutics, Inc. (OREX) unveiled "Brains Behind Weight Loss," a new, national direct-to-consumer advertising campaign ... Vice President of US Marketing at Orexigen. "Our goal is to motivate patients ...
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  • Are Email Marketing Security Issues Undermining Your Brand?
    Wed, 13 Apr 2011 13:12:36 GMT
    However, from a consumer ... the Direct Marketing Association. With those kind of stats, CIOs, CFOs and COOs shouldn?t underestimate the contribution of the email channel to the customer experience and bottom line. Brands that understand these data ...
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  • Fractal Analytics Receives Prestigious ?Innovation Award? from Direct Marketing Association
    Mon, 28 Oct 2013 17:00:00 GMT
    --(BUSINESS WIRE)--Fractal Analytics, a global provider of advanced ... companies. The Direct Marketing Association (www.thedma.org) is the world?s largest trade association dedicated to advancing and protecting responsible data-driven marketing.
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  • Data Mining: Where Legality and Ethics Rarely Meet
    Thu, 24 Aug 2006 21:00:00 GMT
    "As with any powerful technology, the negative consequences of data mining are often the result of its unregulated, ineffective and misdirected use." There is no threat to a consumer when a familiar product or service provider uses his or her transaction ...
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