Active Customer Engagement

Active Customer Engagement

December 21, 2015 Posted in Blog Category 1, Direct Mail, Direct Marketing Tips, Mailing Lists, Online Marketing
Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement. Often times because both ends are so busy, engagements are limited to a few key critical points in time:

During a Sale
During an Issue
During Termination of Contract
Of these points of engagement, only one is positive. We are finding that as customers face more and more data and information, reinforcing the positive touchpoints is crucial to the success of client relationships. Not only is there a myriad of information at our clients’ disposal but there are also new companies and providers popping up every day, making market competition exceptionally fierce.

So how do we improve our customer interactions? The first step is making sure we have the right customer data. Over time data can become convoluted and inaccurate when not used frequently. Leveraging a service like our data append, which fills in the holes in your customer data can provide the foundation that you need to foster these additional positive touchpoints.

Data appends provide things like demographic, psychographic and lifestyle data points that allow you to create meaningful conversations with your clients that don’t center on sales or challenges.

How do you create great customer touchpoints? Have you seen success in fostering relationships through implementing additional conversation? We want to hear about it and find out how we can help! Call us anytime at 800-494-4533.

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