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Direct Email vs. Direct Mail – Which is the Better Investment?

by albert.kohl@natimark.com | Aug 14, 2020 | Natimark Data Services

Is your company trying to decide between a direct email campaign and a direct mail campaign? What are the differences between the two – does one yield better results over the other? Let’s look at some of the pros and cons of each: Pros Email Email marketing is very...

A Case For Creating Secure Passwords

by albert.kohl@natimark.com | Aug 14, 2020 | Natimark Data Services

In a world of password protected websites and internet applications, we often forget that online information is vulnerable to theft. While installing security software, or relying on a firewall helps to increase online security, we cannot rule out the chance of online...

How To Ensure Compliance Surrounding the “Do Not Call” Registry

by albert.kohl@natimark.com | Aug 14, 2020 | Natimark Data Services

If you’re in the telemarketing industry or have a telemarketing profession, you should be VERY aware of the Do Not Call Registry. The National Do Not Call Registry gives consumers a choice about whether to receive telemarketing calls at home or on their mobile phone....

The Importance of Truly Knowing Your Customer

by albert.kohl@natimark.com | Aug 14, 2020 | Natimark Data Services

Everybody knows that a successful marketing plan contributes to sales and overall success for the company. But have you ever wondered how a marketing plan becomes successful? Contrary to popular belief, it’s not a specific type of advertising campaign or an internal...

How To Determine Your Market Penetration

by albert.kohl@natimark.com | Aug 14, 2020 | Natimark Data Services

Are you wondering how many customers you have in comparison to other companies? The information you’re seeking is called market penetration. Market penetration is the extent of a product’s or service’s sales volume, relative to the total sales volume of all competing...
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