1) Free Newsletter - Offering a free newsletter from your website is one of the most common, and effective ways to build an opt-in list. It is also one of the best strategies for building trusting relationships with your list.
Pack your newsletter full of useful information, free resources, tips, tools, and anything else your subscriber list will be interested in. Also, be sure to make it fun and add your personality to it. Then your subscribers will enjoy reading it and get to know you at the same time.
2) Make It Easy to Subscribe - To maximize your newsletter sign-ups, you must also have a quick and easy way for people to subscribe to it. The best way to do this is to put a simple form on the top part of the left hand column of your websites home page, and all other pages, if possible.
Put a quick sentence or two telling them why your newsletter would benefit them (i.e. freebies, resources, tips, tools, etc.) then have a way for them to add their email address and name below it. This simple form will bring in a lot of your subscriber list.
3) Quality Content - Packing your website full of quality content will bring in a lot of visitors. Many of these visitors will then subscribe to your newsletter. Your list will grow naturally and so will your search engine rankings, which will bring even more visitors who can join your list. It will eventually turn into a list building, money making cycle.
Secondly, there’s a significant spend on advertising, which is often deemed a scalable marketing effort as you can just ‘throw dollars’ at it and hope to get a conversion return –without having to engage with customers in costly dialog.
Most of the forums allow you to put a signature line under your post, which is where you can put a link to your subscription information. Do not spam the forums in any way. Make absolutely certain you offer legitimate posts, with useful information, or you will ruin your reputation in no time.
5) Write Articles - This is well-known technique for establishing yourself as an expert in your field and getting inbound links to your site. Furthermore, it is just as effective for building your opt-in list. All you have to do it put a link to your newsletter subscription in the byline of the article and submit the article to websites, directories, and ezines.
I think writing articles is actually one of the best ways to build your list because the readers already see you as an expert. They will think of you as a knowledgeable individual and someone they can trust before they even join your list. Profits will roll in much faster from these subscribers.