Get serious about social media as a marketing tool. Ready or not, it’s here to stay. Even if your customers and potential clients are not participating yet, they will be. The search benefits are enormous if you understand that consistency, keywords, data and links are driving the traffic of social media, and if you do it right, you’ll drive them right to your door.

Establish measurable benchmarks. Marketing and customer care are the terms you should be focusing on. Your customers are becoming more accessible via; direct mail, email, Facebook, and mobile at the same time as being more evasive than ever before via; guarded email, do not call, do not track, spam blockers, and blocked calls. If you don’t have measureable benchmarks, it is impossible to obtain accurate data of the effectiveness of your marketing and customer care efforts.

Customer care is a marketing tool. In fact it is the only way to differentiate your business from the global economic competition, and establish trusting relationships with your key clients. Aligning your service with customer expectations improves loyalty and it reduces your costs. But make sure you KNOW what they want and expect, do not GUESS.

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