In the business environment today, where change moves at the speed of light, who has time to nit-pick their client/customer database? We send out direct mail, craft email drip campaigns and fire up telemarketing efforts with the hope that something sticks.
It’s the ugly elephant in the middle of the room that nobody talks about: dirty data.
Most companies are not data analytics experts, but you need to be to compete in today’s environment, where clients and customers are overwhelmed by advertising and marketing efforts coming at them from multiple modalities. But emails that go awry, phone calls made to non-decision-makers, and multiple direct mail pieces going to the same person waste your marketing dollars and, worse yet, put your company in a bad light.
Enter Natimark – a data analytics company with a solution for every bad data problem out there!
Contact information records incomplete or outdated? Natimark ‘s Data Append service can fill in the gaps in your contact list with correct addresses, names, titles and telephone numbers.
Do you have phone numbers, but would like to branch out into direct mail? Natimark’s Reverse Append service can generate up-to-date addresses and mailing information from your telephone list.
What about your home-grown database that is just plain outdated? Natimark can scrub your customer or prospect file to get rid of duplicates or out-of-date information, and improve your accuracy and reach.
All of these efforts improve your return on your marketing dollar, by driving more leads and converting more leads to sales. One recent report showed that high-quality data can result in 39% more closes and 66% more revenue. Regular data management is essential to the health of your pipeline and your company. Go to https://www.natimark.com/services/other-data-services/ today to learn more about these essential services.
And do something about that elephant in the room.