Most businesses are entering the planning season for the 2015 year – are you? As you develop your marketing strategy for the year to come, there are a few considerations we recommend that you make. As a leader in the direct marketing space, we have insights into not only the trends for 2014 but also how getting back to basics can help drive lead generation from your marketing efforts.

Recommendation #1 – Evaluate Your Market Penetration

It is always beneficial to take a step back and do some research and analysis prior to developing your strategy. We suggest obtaining a market penetration report which will show you how effectively you are tapping into your designated markets. This will show you customers vs non-customers. Understanding your reach and who is in the prospect market will allow you to better strategize how to tap into those demographics.

Recommendation #2 – Understand Your Customers

As businesses grow and evolve so do their customers. Developing customer profiles will help you create plans to engage, upsell and retain these individuals. Through identifying customer profiles, you can develop segments which will guide your direct marketing efforts.

Recommendation #3 – Manage Your Communications

As consumers, we are inundated with information, particularly targeted sales and advertisements. Being strategic in the way you communicate with your prospects and customers can have a more successful outcome than drowning them in information!

Contact us today to find out how we can help you leverage these three strategies to make 2015 your best year yet!