A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. Consumers simply text a mobile keyword to a publicized 5 or 6-digit short code number to receive additional information, special promotions, or to join your mobile distribution list. For example, if a customer texts “NATIMARK” to a 5 digit number code, the customer will immediately receive an automated text response. The text response can be more information about your product or service tied to that specific keyword.
A keyword is a unique letters and or numbers that people use to communicate with each other in combination with a Common Short Code (CSC) which is a special five or six digit number. Mobile phone users can send a text message to a CSC code. Every short code is common to all wireless carriers in a particular country. So, a CSC code can help small businesses stay competitive with an inexpensive national marketing campaign.
CSC’s are used for texting purposes only, and they act just like any other regular 10-digit phone number that you can send text messages to. Typically they are used for business purposes for consumers to purchase products or to request additional information about a product, or service. Other common uses of Short Codes include alert services, contests, coupons, and opt-in marketing lists. At stadiums and arenas around the country, the use of keywords and short codes are allowing fans to participate in the fun – voting on songs to play and answering trivia questions. Keywords are what you text in to the short code to make your choice. Voting is but one powerful use of mobile keywords.
Short Codes make it easy for consumers to respond to and participate in your advertising and marketing programs. Common Short Codes are popular in that they are fast, easy to use and they give the consumers the control, as with CSC-based mobile keyword marketing programs must be Opt-In. The benefit for the small business is they instantly receive and build a marketing database of opt-in customers to whom they can send out periodic monthly sale notices, specials or call to action campaigns, inexpensively, with just the push of a few buttons.
For a complete customized mobile marketing plan that includes Mobile Keyword and Short Code strategies, contact Natimark.com and talk to one of our marketing specialists