Direct mail is not dead – we’ve covered this topic before. While the age of the internet has certainly changed the marketing landscape, it has by no means eradicated more traditional methods. Direct mail can be an extremely effective medium to diversify your marketing strategy.
We wanted to share a few tips that will allow you to make your direct mailing more effective in 2015.
- Be Unique – whether it’s an iconic brand image or a funky mailer – stand out. As with any type of marketing – if it’s not compelling, it’s not consumed. Are you a mortgage company targeting prospective homeowners? Create a mailer that’s in the shape of a house versus a regular postcard. The more interesting it is, the more likely the consumer is to pick it up and give it a read.
- Be Strategic – Knowing your audience is critical to being successful in your direct marketing efforts. Making sure that your mailing lists are accurate and up to date is one of the best things you can do for your business. We can help you do some spring cleaning and scrub up those lists. Our hygiene services will make sure that you have the most up to date and accurate data.
- Real Testimonials – Often, when marketers use testimonials they’re accessory items to a greater message. Shift the focus to the testimonial as the primary message – make it relevant, important and in depth. Your most compelling testimonial is an asset that should be leveraged to gain trust in potential consumers.
A diversified marketing strategy is critical to strong customer acquisition. Natimark is a one stop shop for all of your direct marketing needs. From customer lists to direct mail support – we have you covered. Contact us today to find out how we can help you work smarter!