The marketing landscape has been projected to evolve in several significant ways for 2012. By executing practical and very effective mediums to manage the emerging technologies, companies can produce better results for their businesses, through increased targeted relevancy and engagement with their customers.

Personalized social messages. Companies will be able to pull in social graph data to get valuable information on consumer activity and behavioral information, which they can then use for specialized targeting. By managing this type of data, companies can develop relevant content for products, and personal interests and will introduce message personalization that will include pictures of friends appearing with the marketing messages. Geo-location data collected by mobile device will is also a tool that will be used to target consumers through email and social networks. By using geo-location data, it enables marketers to send highly targeted messages that consumers actually want to receive.

Mobile marketing will increase. More brands will engage SMS subscribers to determine their preferences and apply that data to future targeting and personalization. Marketers will become more sophisticated about optimization on mobile devices. Templates and apps will be redesigned to work with all operating systems though design and coding.

Major ISPs will filter emails. Web-based email clients are designing inboxes to filter and categorize email content based on macro and micro data using individual user data to help determine where an email appears in an inbox. Currently an email could go to the recipient’s inbox, but there is no way to track whether it is immediately visible or redirected to another folder within the inbox. There is nothing worse than spending your time and budget on an email campaign that has poor deliverability. Marketers must continue to focus on driving individual user engagement with email.

Display advertising. According to Forrester Research, display advertising spend will represent 36 percent of overall interactive marketing spend by 2016. In 2012, marketers will start to target and personalize ads based on the individual user’s profile data. can help you build and grow your customer base and retain them for the future with a customized targeted marketing strategy using real-time data, lists and content.