Are we trying to rush away the year? Absolutely not; however, it is important to remember that as Q4 rapidly approaches, proactive 2016 planning needs to be underway. Failure to plan is a plan to fail! As you sit down to develop your marketing strategy for the next 12 months, it’s important to consider a few key areas. Asking yourself and your team the following questions can kick start your planning efforts!
Is our customer data up to date and accurate?
There is no point in marketing to the wrong people – it is a waste of resources, time and efforts. Your customer data is one of your most valuable assets and it’s important to consistently update it! Natimark can help you assess the quality of your customer information using our data hygiene services. Utilizing these services can help you with your deliverability, duplication and often times your conversions.
Where do we stand in the marketplace?
Market penetration is a powerful metric to understand how deep you are in the marketplace. It’s important to evaluate where you stand and how to move toward attaining a larger piece of the pie. Leveraging our market penetration analysis can help you understand where you customers are located, where you have gaps in penetration and if there are common themes amongst your customers across geographic marketplaces. This will help you determine your direct marketing strategy over the next 12 months.
What steps can we take to increase our market penetration?
Once you’ve defined where you stand, it’s important to create a strategy to expand. Whether you are identifying new demographics or working to penetrate existing ones, we can help you by providing data lists that are segmented by demographic details.
Hopefully our questions have led you to consider how you will build upon your success throughout 2016. As always, we are here for a free consultation to help support your business needs!