Direct marketing programs succeed or fail based on four key things – delivering the right offer, at the right time to the right person in the right way.
To obtain the highest rate of return on direct marketing efforts, you need to ensure that you are being specific in your targets, strategic in your communication and optimizing your timing. This may seem incredibly overwhelming – especially the part about being specific in your targets. You know you need to obtain a list of contacts, but how do you know who on a list is the right person for your business? For instance – what if an individual is on a list of donors but only donates to animal welfare charities and you are an organization centered on supporting veterans? How do you find exactly who you need to contact?
The answer – selects. Selects allow you to take a deep dive into the consumer landscape and drill down to the micro level of targeted marketing. At Natimark, we offer a major group, a sub group and then a select. The selects come with detailed descriptions of who falls into that listing category. Unlike other list compilers, we don’t charge you more for this – any select for any of our list products are included in the price.
What does this mean for your business? It means that you can be sure that you are delivering the right offer to the right people in the right way. Here is a list of our selects that are available for you to leverage as a growth tool for your business.
Contact ustoday to obtain the right lists for your business!