Direct Marketing News dmnews.com received a copy of the email notice that Verizon consumers received on Sept. 26 detailing the program. According to Verizon, they will use consumer addresses to determine whether a consumer resides in a local area that an advertiser is trying to reach. Kula said the program will not provide advertisers with specific information about individuals or their residences. He also said that the notification message contained a link enabling consumers to opt out of the program.
Targeted marketing is a growing and changing entity, and staying on top of the new consumer who is now reachable 24/7 is something that companies need to be aware of as they identify and reach their targeted consumer.
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