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Data still in favor of print

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

Recent information from advertising associations and other research firms report that there is a huge value in including traditional direct mail in a multifaceted marketing campaign. Some companies have started relying more heavily on digital forms of communication,...

Netflix Growth – New Challenges from Streaming

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

Netflix Q4 revenue up 34% but tough times ahead? Talking with a friend who is in the business, he said the big distribution deals they got with the media companies previously will be difficult to get again. Streaming is one of the main reasons why, it wasn’t to viable...

5 tips for adding members to your list online

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

1) Free Newsletter -­ Offering a free newsletter from your website is one of the most common, and effective ways to build an opt-in list. It is also one of the best strategies for building trusting relationships with your list. Pack your newsletter full of useful...

Oxford University Video Library on Marketing Research…

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

Video clips of Nigel Bradley presenting. Recorded by MMC Learning. Chapter 1 – Introduction 1.1. What is the nature and purpose of marketing research? 1.2. The History of Marketing Research 1.3. The Structure of the Industy Summary 1.4. The Different Types of Research...

Advantages to purchasing Data from a Mailing List Broker…

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

Many people have the mindset that going directly to the source for anything is the best solution. In some instances that may be true, but in Direct Mail Marketing, it can be more cost effective to use a mailing list broker over a mailing list compiler. The right...
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