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LinkedIn – The social site that could end up paying you big

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

LinkedIn is a social networking platform for people in professional occupations; in other words, it’s where job seekers go to find work and it’s where businesses go to find strong employee prospects. But businesses are finding out that LinkedIn can be so much more...

Tumblr – Creative Blogging

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

Although you may already feel overwhelmed by the growing number of social media sites, free micro-blogging platform Tumblr can be a powerful tool for spreading awareness about your brand. Founded in 2007 by David Karp, Tumblr is essentially a microblogging platform...

YouTube – Beyond Entertainment

by albert.kohl@natimark.com | Aug 18, 2020 | Natimark Data Services

YouTube? Isn’t that just a site for videos showing cute cats performing some impossible task, or people performing crazy stunts? While it still has its entertaining factor, it has evolved to become much more. Video has increased in importance as technology has evolved...

Data Mining for Acquisition Marketing

by albert.kohl@natimark.com | Aug 14, 2020 | Natimark Data Services

Choosing relevant demographic selection criteria becomes more difficult as the amount of data increases. The complexities of the patterns increase, both with the number of customers being considered and the increasing detail for each customer. The past few years have...

Data Modeling – The Whole Picture

by albert.kohl@natimark.com | Aug 14, 2020 | Natimark Data Services

Data modeling is a way to structure and organize data so it can be used easily by databases. Data modeling is routinely used in conjunction with a database management system. Data that has been modeled and made ready for this system can be identified in various ways,...
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