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big data trends

Active Customer Engagement

Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement. Often times because both ends are so busy, engagements are limited to a few key critical points in time: During a Sale During an Issue During Termination of Contract Of these points of engagement, only Read More

Marketing in be-“Tween” the lines

“Tweens” are a rising demographic in the marketing world as they are defined as in-be-“tween” a child and a teenager. Understood as the 8-12 age-group, tweens grew up with computers and internet access, making them quite different from previous generations of...

2012 breakout channel is the mobile web

Industry experts agree that the mobile web will be a leading breakout mobile channel in 2012 and will prove to be crucial for all brands. With more hands on more internet capable devices, a mobile web presence is becoming indispensable for business, entertainment,...

Mobile Couponing- Redemption for the future

Mobile marketing is a very hot topic right now in industries across the board. Businesses have so many options to choose from including; apps, coupons, text messages, QR codes, or check-ins. It’s become a tool too powerful for businesses to ignore any longer. In the...

SMS Marketing

SMS Marketing is a fairly new type of mobile marketing that uses Short Message Service text messaging as a form of direct advertising, and it is usually directed to a company’s existing customer base. A typical SMS marketing campaign involves collecting mobile phone...

Smart marketing for 2012 and beyond

The marketing landscape has been projected to evolve in several significant ways for 2012. By executing practical and very effective mediums to manage the emerging technologies, companies can produce better results for their businesses, through increased targeted...

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