big data trends

Active Customer Engagement

Whether you’re a B2B company like ours or a B2C company, we are all facing similar challenges with customer engagement. Often times because both ends are so busy, engagements are limited to a few key critical points in time: During a Sale During an Issue During Termination of Contract Of these points of engagement, only Read More

Oxford University Video Library on Marketing Research…

Video clips of Nigel Bradley presenting. Recorded by MMC Learning. Chapter 1 – Introduction 1.1. What is the nature and purpose of marketing research? 1.2. The History of Marketing Research 1.3. The Structure of the Industy Summary 1.4. The Different Types of Research...

Advantages to purchasing Data from a Mailing List Broker…

Many people have the mindset that going directly to the source for anything is the best solution. In some instances that may be true, but in Direct Mail Marketing, it can be more cost effective to use a mailing list broker over a mailing list compiler. The right...

Data: How Wealthy Corporations Spend On Social Business

How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the...

Who is the best m-commerce customer? You might be surprised.

The race is on to reach and engage the ultra-connected consumers who have Internet access throughout their day, inside and outside the home. Younger consumers who have grown used to being connected have no resistance to buying online, as opposed to a belief that...

Online Marketing Discount Vouchers- Is it a deal for the retailers?

The newest craze in pulling in new business, or trying to create a loyal customer is online discount voucher websites like Groupon, LivingSocial, OpenTable, Travelzoo and BuyWithMe. Starting in 2008, Groupon now claims to have more than 50 million subscribers in 400...

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